# Whisper, full content ## Business overview Whisper is a two-sided performance UGC marketing marketplace connecting local experience venues with TikTok creators. It is DACH-focused and fully bilingual (German, primary, and English). Guests film their venue visit, every clip passes a manual brand-safety and tone review, and verified local views are measured via the TikTok API. Venues pay only for verified local views, hard-capped at 240 EUR net per video. The promise: be the recommendation, not the ad. ## The venue model in full Whisper activates guests through the app, so venues never have to ask, promote, or hand anything out. Guests post their visit on TikTok mentioning the venue and city. Whisper manually reviews every post for brand safety and tone, verifies views via the TikTok API, and bills only for approved, verified local reach. Strong posts get scaled; one breakout can change a venue's whole month. ## Venue pricing (verbatim) Venues set a CPM between 3 and 6.50 EUR per 1,000 verified local views. Billing per video is hard-capped at 240 EUR net; everything above the cap is free reach. An optional 100 EUR license secures a top-performing video for reuse on owned channels and paid ads. No setup fees, no minimum spend, no contracts; billed monthly; Whisper pays creators automatically. At a 5 EUR CPM that is 0.005 EUR per real local view. ## Creator earnings (verbatim) Creators earn up to 6 EUR per 1,000 verified views, up to 180 EUR per video, plus an optional 50 EUR licensing bonus. Each submitted video earns for 30 days, payouts can be withdrawn from 50 EUR, and there is no follower minimum. TikTok only for now; Instagram is on the roadmap. Whisper is 100% free for creators. ## Venue segments served Restaurants and bars; escape rooms and activity venues (mini golf, bowling, VR, go-karts, trampoline parks, laser tag, paint and sip); museums and culture; nightlife and gaming (clubs, karaoke, esports). ## Proof Paint & Sip Studio campaign: 47 videos submitted, 2.8M verified views, 4,260 EUR paid out. Real guest-clip feed wall with cities and like counts: Hamburg cocktail bar 76.6K, Munich VR arena 37.8K, Munich fun-date 50.5K. ## Company and founder Lennart Hahn, founder, previously Marketing and Sales at Google and LinkedIn, built the full stack (app, website, QR scanner, CRM). Active across Hamburg, Munich, Berlin, Leipzig, Amsterdam; 250 to 400 active creators (at least one video uploaded). ## Venue FAQ (verbatim) - Q: What is Whisper? A: Whisper is a performance-based UGC marketing platform for local experience venues. Guests earn rewards for posting TikTok videos of their visit, and venues pay only per verified local view, capped at 240 EUR per video. No production costs, no contracts, no minimum spend. - Q: What's in it for me? A: Authentic reach with local, young audiences, and a content library of real guest moments you can reuse across your own channels. - Q: I've tried influencers and it didn't work. A: Whisper is the opposite: no upfront fee, no contracts, no influencer-speak. You pay purely on performance, per verified view, after the video is published. - Q: How is content quality controlled? A: We manually review every video for brand safety and tone. Only approved videos count toward billing. You can add your own brand guidelines and we will enforce them. - Q: What's the max a video can cost? A: 240 EUR net. That is a hard cap per creator. Even if a video goes viral or a creator submits multiple videos, you will never pay more. - Q: What does the ROI look like? A: You pay only for real, local views, no waste. At a 5 EUR CPM that is 0.005 EUR per view. Cheaper than any Meta ad with local targeting, and the content keeps working long after the spend. - Q: How long until I see results? A: First videos usually go live within the first two weeks. Reach compounds as more guests post, and most venues see their strongest videos in month two. - Q: Do I need to do anything to get guests posting? A: No. Whisper activates guests through the app, so you don't have to ask, promote, or hand out anything. Anyone who feels like posting uploads their video and gets paid automatically. - Q: What happens if a creator posts something off-brand? A: We reject it, and you don't pay. Every video goes through our brand-safety and tone review before it counts. Your own guidelines, if you set them, are part of that review. ## Creator FAQ (verbatim) - Q: This sounds too good to be true. What's the catch? A: Not every venue is live yet. If your video matches a campaign, you get paid. If it doesn't, you lose nothing. - Q: Can I really post whatever I want? A: Every submission is reviewed. Content has to follow simple guidelines, show the venue positively but honestly, and mention the name and location. - Q: Do I really not need followers? A: No. Payouts are based on views, not followers. Whether you have 100 or 10,000 followers, it's the same. - Q: What data do you actually access? A: Only what's needed to verify view counts. Nothing beyond public performance data. - Q: Can I post on Instagram too? A: Of course, but Whisper is TikTok only for now. Instagram is on the roadmap. - Q: Does this cost me anything? A: Whisper is 100% free for creators, forever. Right now you can visit our partners for free and earn up to 180 EUR per video. - Q: How do I get paid? A: We verify views for 30 days and pay out based on performance. You can withdraw once you reach 50 EUR. - Q: What kind of deals are these? A: We focus on experiences and activities, the kind of content you'd film anyway. - Q: How quickly will I hear back? A: We take a quick look at your profile, and if it fits, you're in. - Q: I have more questions. A: Perfect, join our channel and ask them directly. Whisper is built by creators, for creators. ## Blog 12 posts (6 EN, 6 DE) on influencer-marketing alternatives, getting guests to post, and creator earning. ## Contact Email hi@getwhisper.de. App at https://app.getwhisper.de. No card needed to start a venue campaign; no follower minimum to join as a creator.